There Are Many Services Available Offering Market Tracking Information

question 71

Multiple Choice

There are many services available offering market tracking information. Once such service is Nielsen Scantrack Services. Which of the following statements best reflects Nielsen Scantrack Services?

• A) Information is collected on a monthly basis.
• B) Data is available to customers on only a quarterly basis.
• C) It allows brand managers to evaluate strategies.
• D) Panel members us handheld scanners to record purchases at home.
• E) Ipsos Canada offers the same service.

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Definitions:

Plate Tectonics

A scientific theory describing the large-scale motion of seven large plates and the movements of a larger number of smaller plates of Earth's lithosphere, which has caused the geographical features we see today.

Rock Layers

Horizontal or nearly horizontal strata of sedimentary rock, each distinct from the layers above and below it, illustrating Earth's geological history.

Stable Isotope

Non-radioactive forms of atoms that have the same number of protons but a different number of neutrons, used in various scientific applications to study and trace processes.

Radiometric Dating

A method for determining the age of an object containing organic material by measuring the levels of various isotopes within it.