Which of the Following Sources of Secondary Data Would You

question 21

Multiple Choice

Which of the following sources of secondary data would you use if you were the brand manager for "Here Kitty Kitty" cat food and you wanted to know the psychographic profile of cat owners?

• A) Feline Reporter
• B) Dun's Market Identifiers
• C) VALS^TM
• D) Market Index Reporter
• E) Statscan

---

Definitions:

Complex Representations

Multifaceted depictions that capture the nuances and multiple dimensions of subjects or concepts.

Desirable Rewards

Incentives or benefits that motivate individuals to engage in certain behaviors by appealing to their wants, needs, or aspirations.

George Homans

An American sociologist known for his work in social behavior as exchange, contributing significantly to the development of behavioral sociology.

Rational Action

Decision-making behaviors that are consistent with logic and reason, aimed at achieving personal objectives or goals.