In Which Technique Below Are Consumers' Values Determined,followed by Determining

question 73

Multiple Choice

In which technique below are consumers' values determined,followed by determining which product or service attributes would be viewed as a means of achieving a desired value? For example,it is determined that "good health" is highly valued and "soy products replacing beef" is viewed as a means of achieving "good health."

• A)value salience analysis
• B)qualitative value interviews
• C)quantitative value interviews
• D)laddering
• E)value gradient analysis

---

Definitions:

Child Care Programs

Structured environments providing care, education, and socialization opportunities for children outside of their home.

Harlem's Children Zone

A non-profit organization in New York City aimed at increasing high school and college graduation rates among children in Harlem through comprehensive, community-based programs.

Geoffrey Canada

An American educator, social activist, and author known for his work in improving the education system and life outcomes for children in Harlem, New York.

Head Start Programs

Federally funded community-based programs in the United States designed to promote school readiness for children under five from low-income families.