In Which Technique Below Are Consumers' Values Determined,followed by Determining

question 73

Multiple Choice

In which technique below are consumers' values determined,followed by determining which product or service attributes would be viewed as a means of achieving a desired value? For example,it is determined that "good health" is highly valued and "soy products replacing beef" is viewed as a means of achieving "good health."

• A)value salience analysis
• B)qualitative value interviews
• C)quantitative value interviews
• D)laddering
• E)value gradient analysis

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Definitions:

Profit Margin

A financial metric that measures the amount of net earnings a company makes as a proportion of its sales.

Return On Common Stockholders' Equity

A measure of the profitability of a corporation in terms of the returns generated on the equity investment of the common shareholders.

Net Sales

Net sales represent the revenue a company generates from its business activities, after subtracting returns, allowances for damaged goods, and discounts.

Gross Profit

The financial metric representing the difference between a company's net sales and the cost of goods sold, indicating the basic profitability of products.