Which Is the Last Step in the Marketing Research Process

question 43

Multiple Choice

Which is the last step in the marketing research process?

• A) collecting payment from the client
• B) follow-up discussions with the client
• C) preparing and presenting the final research report
• D) presenting the final report
• E) conducting an exit interview with the all of those who participated in the research project

---

Definitions:

Opportunity Cost

The cost of foregoing the next best alternative when making a decision, representing the benefits one misses out on when choosing one option over another.

Sunk Cost

A cost that has already been incurred and cannot be recovered.

Market Value

The current price at which an asset or service can be bought or sold.

Water Policy

Regulations and standards governing the use, management, and conservation of water resources to ensure sustainability and equitable access.