A Study Was Conducted on Online Buyers to Determine Purchasing

question 77

Multiple Choice

A study was conducted on online buyers to determine purchasing differences among buyer segments such as males and females. The research began with a series of focus groups followed by in-depth interviews. Finally, an online survey was conducted of several thousand online buyers. This research project would be classified as:

• A) qualitative.
• B) quantitative.
• C) Socratic.
• D) pluralistic.
• E) exploratory.

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Definitions:

Identify Audience

The process of defining and understanding the specific group of people a message, product, or campaign is aimed at, considering factors like demographics, interests, and behaviors.

Informational Objectives

Objectives focused on creating awareness of a product, company, or issue by sharing information and attributes.

Informational Campaign

A strategic approach to disseminating important information to a specific audience to inform, educate, or influence their perceptions or behaviors.

SAP

Systems, Applications, and Products in Data Processing; a global software corporation that specializes in enterprise software to manage business operations and customer relations.