One Disadvantage of Mall-Intercept Interviewing Is

question 35

Multiple Choice

One disadvantage of mall-intercept interviewing is:

• A) they require the cooperation of all stores in a mall
• B) high turnover rates of interviewers
• C) mall shoppers may not be representative of the target market population
• D) interviewers are often distracted by mall activities
• E) high assault rates of interviewers

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