Tom Cardinal of New "U" Fitness Is Concerned About the Costs

question 62

Multiple Choice

Tom Cardinal of New "U" Fitness is concerned about the costs of conducting some upcoming research. He understands that mail surveys have some of the lowest costs of all the data collection methods. He asks Michele Des Meurons, a marketing research consultant, what would happen if a mail survey were used. Michele explained that, compared to online or telephone surveys, a mail survey would take much longer, and the response rate would likely be:

• A) under 20 percent
• B) between 35 and 37 percent
• C) above 60 percent
• D) around 30 percent
• E) about 55 percent

---

Definitions:

Unconscious Thoughts

Thoughts and feelings that a person is not directly aware of but which influence behavior and emotions.

Wilhelm Wundt

Often regarded as the father of modern psychology, he established the first psychology laboratory at the University of Leipzig, Germany.

Psychological Research

The scientific study of the mind and behavior, involving various methods to explore human cognition, emotion, and social interactions.

Mental-health Clinic

A facility offering services and support for individuals with mental health disorders, typically involving counseling, therapy, and medication management.