When Market Researchers Are Explaining Various Data Collection Methods to Their

question 31

True/False

When market researchers are explaining various data collection methods to their clients, they should inform them of the nonresponse problems and biases inherent with each option.

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Definitions:

Product Departmentation

The organizational practice of structuring teams or departments based on different products or product lines within a company.

Customer Departmentation

Relatively self-contained units deliver an organization’s products or services to specific customer groups.

Departmentation

involves the division of an organization into separate departments or units, each managing specific functions or tasks.

Communication

is the process of exchanging information, ideas, thoughts, and feelings through verbal or nonverbal means between individuals or groups.