The "Halo Effect" Is Best Avoided By

question 74

Multiple Choice

The "halo effect" is best avoided by:

• A) doing a couple of things wrong during the entire research project.
• B) randomly flipping favourable and unfavourable "good" phrases on different scale items.
• C) flipping "bad" scales to the back of the survey to encourage a good response before the respondents get to the "bad" scales.
• D) using only percentage scales.
• E) using only open-ended questions.

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Definitions:

Demand Curve

A visual diagram illustrating the connection between a product's price and the amount consumers are willing to purchase.

Motorcycle Manufacturers

Companies that design, produce, and market motorcycles and potentially other motorized two-wheeled vehicles.

Equilibrium Quantity

The quantity of goods or services that is supplied and demanded at the equilibrium price, where demand and supply are balanced.

Equilibrium Price

The price at which the quantity of a good or service demanded by consumers equals the quantity supplied by producers, resulting in a market balance.