One of the Appealing Aspects of the Semantic Differential Scale

question 32

True/False

One of the appealing aspects of the semantic differential scale is that the researcher may compute averages and plot them on the scale. This creates a "profile" of the object being measured.

---

Definitions:

Dipstick

A tool used for measuring the quantity of a liquid in a tank or container, commonly used for checking oil levels in engines.

Sealed-Bid

A bidding process where all bids are submitted confidentially to the auctioneer with no bidder knowing how much others have bid.

Lemons

In the context of economics, refers to products of lower quality that are difficult to distinguish from higher quality products before purchase. In a general context, it's a citrus fruit.

Expected Value

A statistical concept that calculates the average outcome of a random event when the process is repeated many times.