Although Open-Ended Questions Are Valuable When Exploring Topics, It Is

question 63

Multiple Choice

Although open-ended questions are valuable when exploring topics, it is desirable to have predefined answer options for ease of analysis. Open-ended questions are used in questionnaires during pretesting in order to:

• A) uncover common themes so that they can be revised as closed-ended questions.
• B) measure attitudes; they cannot be measured with closed-ended questions.
• C) justify the fee charged to the client since open-ended are more challenging and time consuming to analyze.
• D) measure demographics appropriately.
• E) ensure there is an appropriate balance in questioning styles.

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