Precoding Questions Refers To

question 59

Multiple Choice

Precoding questions refers to:

• A) placing numbers on the question responses to facilitate data entry after the survey has been conducted.
• B) predetermining the responses; this makes report writing easier because the report may be started early.
• C) precoding is no longer used; it has been replaced totally by automated, computerized interviewing software.
• D) analysis methods for scaled-response questions only.
• E) conducting a dry run of the survey to see which questions "work."

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Definitions:

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Web-tracking Software

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Web-based Communication

The exchange of information using internet-based platforms, including email, social media, and websites, facilitating instant and broad connectivity.

Gross Rating Points

A measure in advertising that indicates the reach or frequency of a particular media campaign, expressed as a percentage of the target audience.