A Packaged Food Company Is Looking at Conducting Enter the Canadian

question 6

Multiple Choice

A packaged food company is looking at conducting enter the Canadian marketplace with its new line of frozen healthy after-school snacks. Before launching the product they want to determine what the best pricing strategy will be with their target market without the incurring the time or cost of a census. The research firm they hired suggested they subdivide the Canadian population into geographic areas. Given the diversity that exists across Canada, they suggested that they then select a random sample of the areas to ensure a representative sample. What form of sampling was the firm recommending?

• A) eeographic sampling
• B) random area sampling
• C) two-step area sampling
• D) stratified sampling
• E) stratified random sampling

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Definitions:

Article 9

A provision under the Uniform Commercial Code (UCC) dealing with secured transactions in personal property, where a creditor has a security interest in the debtor's property.

UCC

The Uniform Commercial Code, a comprehensive set of laws governing commercial transactions in the United States, intended to standardize regulations across the states.

Consideration

A concept in contract law that involves something of value exchanged between parties as part of an agreement.

Subrogation

The legal right held by insurers to pursue a third party that caused an insurance loss to the insured.