To Ensure That Their Client Managers Understand the Analysis Terminology

question 78

Multiple Choice

To ensure that their client managers understand the analysis terminology, ethical research companies use all of the following except:

• A) handbooks or glossaries defining marketing research terms
• B) appendices in reports that illustrate analysis concepts
• C) definitions of analysis terms embedded in reports
• D) footnotes or annotations with tables and figures that explain the analysis concepts used
• E) substitution of terms with those used by the client so that they feel comfortable with the level of language used

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Definitions:

Specific Goal

A clearly defined and measurable objective that an individual or organization aims to achieve within a specific timeframe.

Functional Area

A grouping of activities or processes based on similar roles or functions within an organization, such as marketing, finance, or operations.

Ethical Issues

Concerns or dilemmas that involve differences between moral principles, values, or standards.

False Status Reports

Misleading or inaccurate updates that do not truthfully reflect the current state or progress of a project or activity.