Good Question Design and Adequate Pretesting Are Just a Few

question 1

Multiple Choice

Good question design and adequate pretesting are just a few ways to reduce _____________ errors.

• A) unintentional fieldworker
• B) intentional fieldworker
• C) unintentional respondent
• D) intentional respondent
• E) all

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Definitions:

Priming

A process in psychology where exposure to one stimulus influences the response to a subsequent stimulus, without conscious guidance.

Semantic Symbols

Signs or objects that represent something else based on convention, association, or resemblance with shared meaning within a cultural or social group.

Primacy Effect

The tendency to remember information at the beginning of a list better than the information that follows.

Recency Effect

The tendency to recall the last items in a sequence more readily than those in the middle.