Laura Strubel Is Reviewing Some Data from a Marketing Research

question 38

Multiple Choice

Laura Strubel is reviewing some data from a marketing research report she obtained that shows the age of persons who frequently purchase her company's product, Strubel's Gourmet Seafood frozen dinners. Laura is considering buying radio time for a new ad campaign, and knowing the age of the target market would be very helpful to her in selecting which stations should run the ads. Laura sees that the mean age of frequent buyers is 45 with a standard deviation of 12. She correctly interprets this to mean that 68 percent of her target market fall between the ages of:

• A) 39 to 51
• B) 45 to 68
• C) 33 to 57
• D) 33 to 56
• E) 45 to 57

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Definitions:

Social Roles

The expectations, behaviors, and duties assigned to individuals based on their position or status within a society or group.

Gender Schemas

Cognitive structures that dictate how individuals perceive and process gender-related information, influencing how gender roles and attributes are understood.

Prenatal Testosterone

The exposure to testosterone in the womb, which can influence various aspects of fetal development and future characteristics.

Gender Identity

An individual's personal sense of their own gender, which may or may not correspond with the sex they were assigned at birth.