Rob Is Editing His Latest Marketing Research Report for a Client

question 67

Multiple Choice

Rob is editing his latest marketing research report for a client outside his organization.He reads the following sentence to himself: "The performance of the investigation of the SCW that was conducted by the SEPG office showed the following end results for the 3LM." Which of the following stylistic suggestions was NOT violated?

• A)changing tense unnecessarily
• B)use jargon sparingly
• C)use strong verbs
• D)use active voice
• E)eliminate extra words

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Definitions:

Marketing-Oriented Strategy

A business approach that focuses on meeting the needs and wants of consumers through product development, promotion, and distribution.

Long-Term Profits

Earnings that a company expects to generate over an extended period, emphasizing sustainability and continuous growth.

Customer Intimacy Strategy

A business strategy focusing on highly personalized and specialized products or services to build close relationships with customers.

Small Segments

Divisions within a market that target a specific demographic or niche audience.