Contingency Plans Can Also Be Considered as Scenarios

question 23

True/False

Contingency plans can also be considered as scenarios.

Understand the use and effectiveness of rational appeals in sales messages.

Master the AIDA strategy in crafting sales messages to attract attention, build interest, create desire, and motivate action.

Recognize the importance of the opening in sales messages.

Identify the characteristics and effectiveness of emotive appeals in sales messages.

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Definitions:

Built-In Fear

An innate or instinctive fear response, often to specific stimuli, that is considered to be a survival mechanism passed down through evolution.

Autonomic Arousal

Autonomic arousal refers to the activation of the autonomic nervous system, affecting physiological states such as heart rate and sweating in response to stimuli.

Cognitive Interpretation

The process of making sense of perceptions, sensations, and experiences through mental processing, often involving assigning meaning and integrating new information with existing knowledge.

Adaptive Value

The extent to which a trait or behavior increases the chances of survival and reproduction of an organism within its environment.