Mingles, Inc

question 113

Multiple Choice

Mingles, Inc. concentrates its efforts on its target market of 18 to 25 year olds. It is using a(n) ____ strategy.

• A) focus
• B) differentiation
• C) overall cost leadership
• D) multidomestic
• E) universal strategy

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Definitions:

Atkinson And Shiffrin

Atkinson and Shiffrin developed the multi-store model of memory, which proposes that memory consists of three stores: a sensory register, short-term memory, and long-term memory.

Sensory Memory

The shortest-term element of memory that provides the ability to retain impressions of sensory information after the original stimuli have ended.

Fleeting

Something that happens very quickly or lasts only a short time.

Encoded

Transformed into a coded form, often for the purpose of confidentiality, storage efficiency, or preparation for processing.