List the Five Guidelines of Effective Decision-Making in Today's Businesses

question 118

Essay

List the five guidelines of effective decision-making in today's businesses.

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Definitions:

Marketing Altruism

A marketing strategy that focuses on promoting acts of goodwill or charity by a company, often to enhance reputation or consumer perception.

Societal Marketing

A marketing concept that holds that a company should make marketing decisions not only by considering consumers' wants, the company's requirements, but also society's long-term interests.

Social Responsibility

The duty of businesses and individuals to act in the best interests of their environment and society as a whole.

Cause Marketing Programs

Collaborative efforts between a for-profit business and a non-profit organization to mutually promote and benefit from social or environmental causes.