Marketers Interested in Offering Customer Value Can

question 13

Multiple Choice

Marketers interested in offering customer value can:

• A) offer products that perform
• B) give the consumer facts
• C) offer organization-wide commitment to service and after-the-sale support
• D) avoid unrealistic pricing
• E) do all of these

Identify techniques for behavior modification according to Skinner's theories.

Recognize the role of positive and negative reinforcement in behavior change.

Assess the significance of functional analysis in behavior assessment.

Understand the concept and implications of a token economy in behavior modification.

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Definitions:

Market Orientation

An organization with a market orientation focuses its efforts on continuously collecting information about customers’ needs, sharing this information across departments, and using it to create customer value.

Post-it Flags

Small, colorful strips of adhesive paper used for marking pages or sections in documents for easy reference.

Environmental Friendly

Practices or products that minimize harmful effects on the environment through reduced pollution or conservation of resources.

Scotch Tape

A brand of pressure-sensitive adhesive tape widely used for sealing, mending, labeling, and mounting in various applications.