Coca-Cola Vending Machines Are Found All Over the World

question 135

Multiple Choice

Coca-Cola vending machines are found all over the world.The newest machines have an interactive screen that runs advertisements and allows users to obtain free photos of themselves and ringtones after they have bought a drink.The reason for the introduction of this new style of vending machine is to "allow the company to interact more directly with its customers." According to a SWOT analysis,the technology used by these machines is an example of a(n) :

• A) strength because it is part of Coca-Cola's external environment
• B) advantage because it is part of Coca-Cola's marketing environment
• C) weakness because Coca-Cola cannot control technology
• D) opportunity because it is part of Coca-Cola's external environment
• E) benefit because Coca-Cola has the resources to make use of the new technology

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Definitions:

Sunk Costs

Expenses that have been incurred and cannot be recovered, which should not impact future business decisions.

Barriers to Entry

Obstacles that make it difficult for new competitors to enter a market, including high startup costs, legal restrictions, and strong brand identity.

Research and Development

Activities undertaken by companies or organizations to innovate and introduce new products or processes.

Revenue

The total amount of money generated from the sale of goods or services, before deducting any expenses.