Which of the Marketing Mix Elements Is Often the Most

question 171

Multiple Choice

Which of the marketing mix elements is often the most flexible?

• A) Product
• B) Promotion
• C) Publicity
• D) Place
• E) Pricing

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Definitions:

Advocate

is a person who publicly supports or recommends a particular cause or policy.

Court Jester

A historical character in royal courts known for using humor and wit to entertain, but also to speak truths others might hesitate to express.

Participatives

Members of a group or organization who actively take part in its activities and decision-making processes.

Personality Differences

Variations in the characteristic patterns of thinking, feeling, and behaving that distinguish one individual from another.