The Final Postaudit Task Is To

question 156

Multiple Choice

The final postaudit task is to:

• A) profile existing weaknesses and inhibiting factors within the organization
• B) judge and prioritize recommendations generated by the marketing audit
• C) create an action plan with both short- and long-run proposals for improving overall marketing effectiveness
• D) make someone accountable for implementing recommendations
• E) ensure that the role of the audit has been clearly communicated

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Definitions:

Havelock Ellis

A British physician, writer, and social reformer who studied human sexuality and was a pioneer in the emerging field of sexology in the late 19th and early 20th centuries.

Abnormal Sexual Behaviors

Sexual activities that deviate from what is typically considered to be the norm or socially acceptable.

Exaggerations

Overstatements or embellishments of facts or details, often making something seem larger, better, worse, or more important than it actually is.

Evelyn Hooker

A psychologist known for her pioneering research on homosexuality, fundamentally changing the perception that it was a mental illness.