Mary Kay Recognizes Geographic and Ethnic Segmentation

question 7

Multiple Choice

Mary Kay recognizes geographic and ethnic segmentation.It also sees most women as having similar preferences.These would probably lead to what strategy?

• A) Continue to create product lines specifically for each target market.
• B) Produce makeup and the like in the most uniform way possible because women tend not to recognize cultural differences when it comes to beauty care projects.
• C) Treating customers in different countries as reference groups.
• D) Pursue a geodemographic segments to target women in even smaller, more diverse markets.
• E) Produce products with the same formulations yet intensify marketing to individual cultures and the like.

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Definitions:

Palace

A grand residence, especially one that is the official home of a royalty, president, or other dignitaries.

Periclean Athens

The period in Ancient Greek history during the leadership of Pericles, noted for its political democracy, cultural achievements, and building projects.

Augustus

Latin, “majestic” or “exalted.”

Monuments

Structures erected to commemorate a notable person, event, or concept; they serve as historic markers or artistic symbols.