DeFeet International DeFeet International Started as a Cyclist Sock Company. the Founder

question 23

Multiple Choice

DeFeet International
DeFeet International started as a cyclist sock company. The founder, Shane Cooper, said that the existing socks for cyclists were just not of great quality, so he made socks for his cycling team by knitting them inside out. The socks were of special materials aimed at giving the cyclist the most comfortable fit. These socks were not the traditional white socks but were bright, bold, and flashy colored socks with cool graphics. These high-tech socks were priced around $10 a pair. Their Web site says "DeFeet Is Made for Driven Soles." Soon, cycling elites like Lance Armstrong and Greg LeMond were sporting the DeFeet brand. The company branched into running, hiking, and snow gear. Products include socks, armskins, calfskins, boxer briefs, gloves, and shirts for the serious athlete. DeFeet has a custom department where socks, armskins, and gloves can be personalized with any motif, including sponsor types of logos like Michelin, Pabst Blue Ribbon, or BP. Even kids can enjoy DeFeet's high-quality socks. DeFeet's products can be found in retailers across the world--in more than 20 countries like Israel, Australia, Belgium, and the United States. More than two dozen online retailers also carry DeFeet products.
-Refer to DeFeet International.DeFeet's _____ includes advertising,public relations,sales promotion,and personal selling.

• A) product
• B) place
• C) price
• D) promotion
• E) position

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Definitions:

Personalized Ads

Advertisements tailored to the preferences, interests, or past behavior of an individual viewer.

Analytic Capabilities

The tools and skills required to collect, process, and analyze data to derive meaningful insights, supporting decision-making and strategic planning.

Data Processing

The collection, manipulation, and analysis of data to extract useful information, support decision-making, or fulfill specific purposes.

Dashboard Functionality

Definition: The features offered by a digital dashboard, which displays key data points and metrics in a simplified and understandable format, often for the purpose of tracking performance.