_____ Is the Idea That Socially Responsible Companies Will Outperform

question 105

Multiple Choice

_____ is the idea that socially responsible companies will outperform their peers by focusing on the world's social problems and viewing them as opportunities to build profit and help the world at the same time.

• A) Sustainability
• B) Philanthropy
• C) Cause marketing
• D) Creative ethics
• E) International ethics

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Definitions:

Global Audience

Refers to the diverse and widespread group of people from various geographic, cultural, and linguistic backgrounds that can be reached or addressed, especially via the internet or mass media.

Solicited Proposal

A proposal requested by a company or individual, often in response to a specific need or project.

Interlocking Rivets

Fastening devices used to join two or more pieces together securely, with a design that locks together tightly.

Key Selling Points

The unique features or benefits of a product or service that make it attractive to potential customers.