Name and Describe the Four Strategic Alternatives in Ansoff's Strategic

question 104

Essay

Name and describe the four strategic alternatives in Ansoff's strategic opportunity matrix,which matches products with markets.For each of the four strategic alternatives,give a specific example of a firm following that strategy.

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Definitions:

Monopolistic Competition

A market structure where many firms sell products that are similar but not identical, leading to competition based on price, quality, and marketing.

Price-fixing

An illegal agreement among competitors to cooperate on setting prices at a certain level, eliminating competition and harming consumer interests.

AU Optronics

A Taiwan-based electronics company specializing in the manufacture of TFT LCD panels used in televisions, computer monitors, and other digital display devices.

LCD Screens

Thin, flat display devices made up of a number of color or monochrome pixels arrayed in front of a light source or reflector.