Mary Kay Recognizes Geographic and Ethnic Segmentation

question 7

Multiple Choice

Mary Kay recognizes geographic and ethnic segmentation.It also sees most women as having similar preferences.These would probably lead to what strategy?

• A) Continue to create product lines specifically for each target market.
• B) Produce makeup and the like in the most uniform way possible because women tend not to recognize cultural differences when it comes to beauty care projects.
• C) Treating customers in different countries as reference groups.
• D) Pursue a geodemographic segments to target women in even smaller, more diverse markets.
• E) Produce products with the same formulations yet intensify marketing to individual cultures and the like.

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Definitions:

Market Price

The present cost for purchasing or selling a good or service in a specific market.

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Subscription Price

The price at which existing shareholders can buy more shares of a company, typically during a rights issue.

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The value to shareholders of the right to purchase new shares issued by a company at a discount to the market price.