All of the Following Are Factors in the External Environment

question 64

Multiple Choice

All of the following are factors in the external environment affecting marketing EXCEPT:

• A) the marketing mix
• B) economic conditions
• C) technology
• D) political and legal factors
• E) the competition

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Definitions:

Price Discrimination

The strategy of selling the same product at different prices to different groups of buyers, often based on their willingness to pay.

Market Power

The ability of a company or entity to influence the price and production levels in a market.

Two-part Tariff

A pricing strategy that consists of a fixed fee plus a variable charge for actual consumption.

Residential Telephone Service

A service provided to homes that allows residents to make and receive telephone calls.