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In many African nations,people live on less than $5.00 per day.To grow here,Procter & Gamble (P&G) must persuade these people to purchase items they have lived without forever.As a result,P&G sells one-ounce packages of Ariel laundry soap for as little as 10 cents in this market.P&G responded to _____ factors when it developed these small packages.
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