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Define Cognitive Dissonance and Describe How Can Consumers and Marketers

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Essay

Define cognitive dissonance and describe how can consumers and marketers can reduce it.


Definitions:

Sherman Act

The Sherman Act is a foundational antitrust law in the United States that prohibits monopolistic practices and promotes competition.

Price Discrimination

A pricing strategy where identical or substantially similar goods or services are sold at different prices by the same provider in different markets.

Interlocking Directorates

When one person serves on the boards of at least two competing firms.

ALCOA Case

A landmark antitrust case in the United States involving the Aluminum Company of America, which set standards for monopolistic practices.

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