Patch Products Is an Australian Company That Has Given Permission

question 73

Multiple Choice

Patch Products is an Australian company that has given permission to several Latin American companies to manufacture and market its patented Spanish/English children's frame tray puzzles.Because Patch uses licensing as its global marketing strategy,it:

• A) must only pay a minimal royalty to the licensed companies
• B) cannot control how the puzzles are manufactured
• C) has involved itself in the global marketing strategy that gives it the greatest amount of control
• D) cannot have any control over how the puzzles are promoted or distributed
• E) chose a method of global marketing that created minimal risk

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Definitions:

Volunteers

Individuals who offer their time, skills, and efforts to an organization or cause without expectation of financial compensation.

Final Control

The ultimate authority or power to make decisions or assert influence over outcomes.

Chief Executive Officer

The highest-ranking executive in a company or organization, responsible for making major corporate decisions, managing operations, and communicating with the board of directors.

Power Relationships

Defined as the dynamics of authority, control, and influence among individuals and groups within a society or organization.