Marketers Are Often Surprised That the Poor Reject Products That

question 6

Multiple Choice

Marketers are often surprised that the poor reject products that have been made cheaper for their benefit.What explains the failure of P&G and other firms,such as L'Oréal when both used a strategy of "diluting"?

• A) The special pricing was not cheap enough.
• B) The poor can tell when water has been added.
• C) The poor don't see themselves as poor.
• D) Poor customers have product aspirations just like other customers.
• E) Poor customers have aesthetics about package design too.

---

Definitions:

Institutionalized Patients

Individuals who live in a healthcare or rehabilitative institution for extended care or treatment.

Token Economy

A behavioral intervention system where tokens are given as rewards for desired behaviors, which can later be exchanged for privileges or items.

Reinforcer

In psychology, any event that strengthens or increases the likelihood of a behavior by providing a consequence an individual finds rewarding.

Token Economy

Token Economy is a behavior modification system that utilizes tokens as a form of positive reinforcement for desired behaviors, which can later be exchanged for rewards.