Inner Tension That a Consumer Experiences After Recognizing an Inconsistency

question 137

Multiple Choice

Inner tension that a consumer experiences after recognizing an inconsistency between behavior and values or opinions is referred to as:

• A) cognitive dissonance.
• B) psychological discomfort.
• C) affect referral.
• D) perceptual imbalance.
• E) Dissatisfaction.

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Definitions:

Core Processes

Fundamental business processes that are critical to an organization's operation and delivery of its products or services to customers.

Organisation's Mission

The fundamental purpose that defines an organization's core goals and directs its strategic planning.

Work Process

A series of actions or steps taken in order to achieve a particular end in a workplace.

Value Chain Management

The process of maximizing the activities required to design, produce, market, deliver, and support a product or service.