How Can Marketers Reduce Consumers' Cognitive Dissonance

question 138

Multiple Choice

How can marketers reduce consumers' cognitive dissonance?

• A) Offer guarantees
• B) Offer sales promotions
• C) Avoid contradictory information
• D) Change the product
• E) Ignore it

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Definitions:

Ethical Use

The responsible and morally right utilization of resources, information, or power, adhering to established codes of conduct.

Threatening

Expressing or implying a menace or danger, often intended to intimidate or coerce someone into action or inaction.

Rosabeth Moss Kanter

A professor of business at Harvard Business School known for her research on strategy, innovation, and leadership for change.

Symbols of Power

Objects, actions, or titles that represent authority, influence, and command within a given context, signaling status and control.