Marketers Are Interested in Social Class for Two Main Reasons

question 48

Essay

Marketers are interested in social class for two main reasons.What are they? Give a real-world example for each.

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Definitions:

Continuum Models

Theoretical models that describe certain properties or behaviors as occurring on a continuous scale, rather than being divided into distinct categories.

Structured Interview

Meeting between a clinician and a client or a client’s associate(s) in which the clinician asks questions that are standardized and are usually designed to determine whether a diagnosis is warranted.

Behavioral Observation

Method for assessing the frequency of a client’s behaviors and the specific situations in which they occur.

Projective Test

Presentation of an ambiguous stimulus, such as an inkblot, to a client, who then projects unconscious motives and issues onto the stimulus in his or her interpretation of its content.