Using a Camera Phone and the Fashion App to See

question 5

Multiple Choice

Using a camera phone and the Fashion app to see how an outfit looks on you is an example of what aspect of the consumer decision-making process?
1) Need recognition
2) Information search
3) Evaluation of alternatives
4) Purchase
5) Postpurchase behavior

• A) 1, 2, 4, & 5
• B) 3
• C) 1, 2, & 3
• D) 1 & 3
• E) 2 & 3

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Definitions:

Convenience Product

A consumer product that is widely available and easy to purchase, typically characterized by frequent purchase with minimal buying effort and comparison.

Lay's Potato Chips

A popular brand of potato chips known for their variety of flavors, owned by the Frito-Lay company.

Audi Q8

A luxury crossover SUV manufactured by the German automaker Audi, known for its advanced technology and spacious interior.

Apple Airpods

A brand of wireless Bluetooth earbuds developed and manufactured by Apple Inc., known for their integration with Apple's ecosystem of devices.