The Elimination of Intermediaries Such as Wholesalers or Distributors from a Marketing

question 173

Multiple Choice

The elimination of intermediaries such as wholesalers or distributors from a marketing channel is referred to as:

• A) disintermediation.
• B) disassociation.
• C) unencumbrance.
• D) demarketing.
• E) selective retention.

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Definitions:

Competitive Pricing

A pricing strategy where businesses set prices based on the prices of similar products offered by competitors in the market.

Health Care Industry

A sector that provides medical services, manufactures medical equipment or drugs, provides medical insurance, or facilitates the provision of healthcare to patients.

Doctors' Unions

Organizations that represent the interests of physicians, aiming to improve working conditions and negotiate terms of employment.

Medical Education

A field of study and training that prepares individuals to practice as medical professionals, including courses, clinical rotations, and exams.