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What Is a Buying Center? What Are Some Implications of Buying

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What is a buying center? What are some implications of buying centers for the marketing manager?


Definitions:

Existing Partners

Current members of a partnership who have previously entered into a partnership agreement and are actively involved in the business operations.

Right to Participate

A term indicating the entitlement of an individual or entity to take part in certain activities or to have a share in certain rights or benefits.

Income-sharing Ratio

The proportion at which profits or losses are divided among participants in a joint venture or partnership agreement.

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