Examlex
In market segmentation,individual psychographic variables can be combined with other variables to provide more detailed descriptions of market segments.
Median
A statistical measure representing the middle value in a set of data, where half the numbers are above and half are below.
Mean
The average value of a group of numbers, calculated by dividing the sum of all the numbers by the count of the numbers.
Frequency Distribution
a representation, often in the form of a table, that shows the number of observations within a particular range of values, used in statistics to summarize data sets.
Data Set
A collection of related sets of information that consists of separate elements but can be manipulated as a unit by a computer.
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