In Which of the Following Situations Would a Marketing Researcher

question 88

Multiple Choice

In which of the following situations would a marketing researcher be most likely to use executive interviews?

• A) A manufacturer of extruded plastic wants to determine where there are other markets for its products
• B) A manufacturer of frozen dinners wants to research the eating habits of its target market
• C) The producers of children's programming on public television want to learn more about the viewing habits of an audience composed of 5- to 12-year-old males
• D) A shampoo manufacturer wants to test which smells consumers perceive as relaxing and exhilarating
• E) An aluminum can manufacturer wants to research how people are disposing of cans

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Definitions:

Salesperson

An individual who sells goods or services, often directly interacting with customers to close sales and maintain client relationships.

Commissions

Payments to an agent or employee based on the value of sales achieved or a percentage of the transaction value.

Market Signal

Information or indicators used by investors and businesses to guide decisions, based on price movements, market trends, or economic data.

Life Saving Course

Training programs aimed at equipping individuals with the skills necessary to perform life-saving procedures in emergencies, such as CPR.