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According to the Criterion of _____ a Selected Segment Must

question 197

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According to the criterion of _____ a selected segment must be large enough to warrant developing and maintaining a special marketing mix.Serving the specific needs of this segment must be commercially viable,even if the number of potential customers is small.


Definitions:

Defamation

The act of making false statements that harm someone's reputation.

Falsity

Refers to the condition of being false or untrue.

Trespass to Realty

An unlawful intrusion or invasion of someone's property without consent or legal right.

Landowner's Permission

Consent given by a landowner for individuals to use or enter their land, which may have conditions or limitations.

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