The Requirement for a Market Segment to Be Responsive Means

question 64

Multiple Choice

The requirement for a market segment to be responsive means:

• A) over half of the consumers in the identified segment will be actively interested in the product
• B) all the segments identified by a marketer should respond to the marketing mix
• C) all the segments identified by a marketer should not respond to the marketing mix
• D) the segments identified by a marketer should not differ in the level of their responsiveness to the marketing mix
• E) the segment identified by a marketer should differ in how it responds to the marketing mix when compared to another segment confronted with the same mix

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Definitions:

Conclusions

Statements or judgments that are reached after consideration of facts, evidence, or reasoning.

Argumentation

The process of constructing, presenting, and defending arguments or positions on various topics.

Rhetoric

The art of effective or persuasive speaking or writing, especially the use of figures of speech and other compositional techniques to influence or appeal to an audience.

Conclusion Indicator

A word or phrase that signals the end of an argument or the summary of the main points.