A Health Club Has a New Fitness Program for Expectant

question 188

Multiple Choice

A health club has a new fitness program for expectant mothers.After flyers were placed at the offices of area obstetricians,classes filled up within two days.Which segmentation success criterion was most influential in the success of this promotion?

• A) Substantiality
• B) Identifiability
• C) Measurability
• D) Causality
• E) Responsiveness

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Definitions:

Tenodynia

Pain in a tendon, often due to strain or overuse.

-Dynia

A suffix used in medical terms to denote pain, often used in conjunction with the part of the body affected (e.g., pleurodynia).

Pain

An unpleasant sensory and emotional experience associated with actual or potential tissue damage, or described in terms of such damage.

Fibromyalgia

A chronic disorder characterized by widespread musculoskeletal pain, fatigue, and tenderness in localized areas.