ThinkGeek Is an Online Retailer That Caters to Computer Enthusiasts

question 192

Multiple Choice

ThinkGeek is an online retailer that caters to computer enthusiasts and other "geeky" social groups.Their merchandise includes clothing,electronic and scientific gadgets,unusual computer peripherals,office toys,pet toys,child toys,and caffeinated drinks and candy.ThinkGeek runs a points-for-reward system called Geek Points,under which customers can earn rewards for buying more products.This is an example of segmentation by:

• A) demographic.
• B) benefit.
• C) aggregate.
• D) economics.
• E) usage rate.

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Definitions:

Decorative Artwork

Decorative artwork refers to objects that are designed primarily for their aesthetic appeal and to enhance the visual environment, rather than for their functional use.

Functional Artwork

Art that is designed to be both aesthetically pleasing and to serve a practical function or purpose.

Transformational Artwork

Art that aims to produce a profound impact on its audience, often by challenging perceptions, evoking deep emotions, or inspiring change.

Symbolic Artwork

Art that uses symbols or symbolism to convey deeper meanings or represent ideas.