When a Firm Uses a Concentrated Targeting Strategy,it Can

question 213

Multiple Choice

When a firm uses a concentrated targeting strategy,it can:

• A) view the total market as receptive to its product
• B) offer a highly specialized marketing mix
• C) reach customers in two or more segments that might otherwise be missed
• D) avoid the danger of putting all resources in one micromarket
• E) concentrate on one generalized product to fit the mass market,maximizing sales volume

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Definitions:

Variable-Ratio Schedule

A reinforcement schedule used in operant conditioning that rewards a response after an unpredictable number of responses, leading to high and steady response rates.

Continuous Schedule

In operant conditioning, a reinforcement schedule where every instance of the desired behavior is rewarded.

Partial Reinforcement

A conditioning schedule where a response is reinforced only some of the time, which can lead to a stronger and more resistant response.

Continuous Reinforcement

A schedule of reinforcement where every occurrence of the targeted behavior is reinforced, used to teach new behaviors.