What Is a Segmentation Base (Or Segmentation Variable)? Name the Common

question 22

Essay

What is a segmentation base (or segmentation variable)? Name the common segmentation bases used by marketers to segment consumer markets.

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Definitions:

Cognition

The mental action or process of acquiring knowledge and understanding through thought, experience, and the senses.

Perception

The process by which the brain organizes and interprets sensory information.

Cognitive Schema

Mental frameworks that help individuals organize and interpret information, influencing perception and understanding of the world.

Proposition

A statement or assertion that expresses a judgment or opinion.