The Hidden-Camera Videos That Were Placed Strategically on Web Sites

question 2

Multiple Choice

The hidden-camera videos that were placed strategically on Web sites like YouTube to promote Coke Zero were an example of marketing according to

• A) benefit segmentation.
• B) demographics.
• C) geodemographic segmentation.
• D) usage-rate segmentation.
• E) psychographic segmentation.

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Definitions:

Internal Colonialism

A concept describing how a country's dominant group exploits minority groups for economic gain, treating them as colonized people within the same nation.

Lack Of Integration

The failure to combine or amalgamate different groups, systems, or processes into a cohesive and functional whole, often leading to fragmentation or isolation.

Assimilation

The process by which individuals or groups adopt the culture, customs, and values of another group, often losing their original identity.

Genocide

Is the intentional extermination of an entire population defined as a “race” or a “people".