A Company Wanted to Collect Data on Consumers' Perceptions of Its

question 126

Multiple Choice

A company wanted to collect data on consumers' perceptions of its new brand.The marketing research director has recommended using a mail panel operated by Synovate.What can the company expect from a mail panel?

• A) A very high response rate
• B) The response rate will be low, as it is for all self-administered surveys
• C) The participants are not usually compensated for their assistance, so it will be inexpensive
• D) Data collection is more rapid than with telephone interviews
• E) The panel of consumers will meet monthly to discuss products that were sent to them to try